Gucci

Founded in Florence in 1921 by Guccio Gucci as a small artisanal leather goods shop, Gucci has become one of the most recognizable and desired luxury brands in the world. Its history is studded with radical reinventions: from the Florentine equestrian tradition of the 1950s to Tom Ford's erotic revolution in the 1990s, up to Alessandro Michele's eccentric and maximalist vision in the 2010s.

The brand's philosophy is based on three distinctive elements: Florentine craftsmanship as an essential root, expressed in the highest quality leather goods, shoes, and accessories; an aesthetic that isn't afraid of excess – the double G, the monogram, bamboo, and the horsebit have become global icons – and a unique ability to reinvent itself without losing its identity. Gucci is the brand that best embodies the tension between Italian tradition and contemporary provocation.

Discover the Gucci pieces available on Concetto Archive: garments and accessories that tell the story of the different creative eras of one of the most iconic brands in fashion history.