Marithé + François Girbaud

Marithé + François Girbaud is one of the most visionary and underrated fashion brands of the 1980s and 1990s. Founded by the creative couple Marithé Bachellerie and François Girbaud, the brand revolutionized the concept of denim through an unprecedented technical and experimental approach, anticipating trends that would become mainstream decades later.

Their most iconic contribution is stonewash, patented and perfected by the duo in the 1980s, which transformed jeans from workwear to a symbol of global urban style. But innovation didn't stop there: Girbaud introduced rip-away pockets, asymmetric seams, technical fabrics, and futuristic silhouettes that blended functionality and avant-garde into a unique visual language, halfway between sportswear and haute couture.

Discover the Marithé + François Girbaud pieces available on Concetto Archive: denim and technical garments that tell the story of one of the most fertile and original seasons in European fashion.