Prada

Founded in Milan in 1913 by Mario Prada, Prada is today one of the most recognizable symbols of contemporary luxury. Under the creative direction of Miuccia Prada — the founder's granddaughter — the brand has redefined the concept of elegance, blending intellectualism and fashion into a unique language.

Prada's philosophy is based on three pillars: the tension between opposites (luxury and functionality, classic and avant-garde), Italian artisanal quality applied to unexpected materials such as technical nylon, and a cultural vision that goes beyond the product — expressed through the Fondazione Prada and collaborations with world-renowned artists and architects.

Discover Concetto's selection of Prada pieces: garments and accessories that embody this timeless legacy.